From April 21-25, Cole Swindell will join Elaina Smith as co-host on Backstage Country, where he’ll share behind-the-scenes stories, talk about his music journey, and offer fans a more personal look at life as a country music artist, like that time he needed to promote a single during the pandemic.
Cole Swindell on Promoting “Single Saturday Night” During the Pandemic
Cole Swindell - Single Saturday Night
Smith shared that she recently rewatched the music video for “Single Saturday Night,” and remembered it was released during the pandemic. She asked Swindell how different it was to promote a single during Covid.
Cole Swindell said the music video was a reflection of how life was back then: “It was a green screen. If you wanted to go anywhere, you had to put it on a green screen, that was the most unique experience. Yeah, I went to space. I was all over; I was teleporting everywhere. It really wasn't a whole lot we could do with the song.”
He added, “We obviously couldn't go to a bar to shoot it or any of that. My band, I got all them in it. We all had our separate call times. We showed up and we didn't even see each other. We're shooting our parts and just doing that. It was interesting. It was definitely a challenge.” Despite that, the song ended up a big hit for Swindell, who thinks it was not because of the video!
He added, “This is wild.” Swindell chuckled, “I wish it was like this every time. I think we all had to find things that allowed us to discover new ways to get things done in business, work, and even write songs. I still prefer in-person stuff. But everybody made it through it, and there's some great songs that came out of that.”
Whether you’ve been following him since “Chillin’ It” or just discovered “Forever To Me,” this is a week of radio you don’t want to miss. Tune in to Backstage Country April 21–25 and catch Cole Swindell live.
